Israel Post

Israel Post is one of Israel’s most recognizable institutions, with a wide range of services, messages, and audiences. Its social channels create an opportunity to communicate all of that in a more accessible and unexpected way.

From explainer Reels for new services to a May the 4th OBM, I helped translate different messages into social-first creative, adapting the approach to each audience while knowing when to follow the brand rules, and when to bend them.

2026, Social Lions by Publicis Groupe